Where is the dividend for the footwear industry in the next few years?
In today’s era of rapid information development, the manufacturing industry must integrate, unite, and coordinate to have a future. Single-handed horses will become the dead end of enterprise development. Find your own position, be the best supplier, be the most honest supplier, don’t change your dreams, the supply chain is the biggest dividend in the next ten to fifteen years. Whoever does it well, who can occupy the future.
Guangdong/Wang Yongjun
When the manufacturing industry moves toward industrial synergy, the shoe-making factory, which is a light industry in the supply chain, is forcing its own development and seeking new breakthroughs. So what is the correct way to open the future for the footwear industry?
█ pain points in the traditional shoe supply chain
▼ Delivery time is always unclear
Say good delivery time, but it will not be delivered until time. How to achieve the fastest delivery time? The combination of brand and supplier can achieve the fastest delivery cycle. It is possible to promote delivery from the very beginning of the source, such as late fabrics or late buttons, resulting in late delivery, and the two sides are arguing with each other. Who is responsible for the clarification of the responsibility, clear responsibility.
▼ Factory positioning blur
In today’s footwear industry, if you ask a company what type of product? The other party said that the upper and the sole can do. It can be said that such a shoe factory is not reliable, can do anything, in fact, nothing can be done. Because the supplier of the shoe factory has a very specialized division of labor. China has a production line with flowing water. If you are a shoe factory that makes soles and runs to make accessories, your efficiency will be very different, not professional, and the equipment will not be the same. If you are a shoe factory that makes accessories, its professional accessories and professional soles are completely different. Therefore, the positioning of a factory and the positioning of the supplier are very important. The positioning determines the efficiency of your production and the quality of the brand you serve.
▼ Partner matching is not high
Factories and suppliers are hoping to find the largest brand, or the largest supplier, and there is a large gap between the requirements of the largest parties. If you are a very small factory and it doesn’t match, it’s hard to find it, you can’t do it, but it’s very tired. If you are a factory that is a mid-range goods, you want to make high-end goods. In the end, it will not be smooth, and it will be a mess. Because your factory’s capabilities, requirements and its brand are not matched. Therefore, it is very important to find a customer, and to match your production capacity and the positioning of your factory.
▼ About execution
In order to catch up, many shoe factories are often exhausted. They work more than 10 hours a day, even longer than 10 hours. In order to catch up, workers often work overtime all night long. Moreover, in the actual operation of the shoe factory, it is easy to find a boss without any matter. It may be faster to find a boss to solve the problem. It may be slow to find the following person to solve the problem. Because the boss has a lot of resources to support you, but the following middle and high level is relatively responsible for the transaction is a number of executive matters. If such a shoe factory may be helpful in the initial development stage, it will not work in the long-term construction in the future. Therefore, execution is a problem that many small and medium-sized enterprises need to solve nowadays.
■Features of the new retail era supply chain
▼ Can’t focus on the first single
The traditional ordering mode, with an order of 5,100,000 pairs, or two or three thousand pairs, is generally considered to be a good order. The traditional ordering mode relies on the distributors, or the agents to open the ordering meeting, concentrate the orders, and then go to production. It should be sold out through retail orders and stores through multiple orders.
However, in the Internet era, it was a C2B ordering model. The amount of the first order was not large. More often, it was through multiple times of ordering, and then the sales were used to determine the data of the order. The number of orders and orders is completely determined by the consumer. Therefore, the quantity of the order has changed. The original large order has become a small order now in batches, and the cycle has also changed. The original ordering period may be given to 3-6 months, and now it is required to complete 15 days. The entire periodic cycle is very difficult.
▼ Solve raw material problems
How to guarantee the shipping cycle? All the quick is based on the raw materials, if there are raw materials will be delivered soon. Often because there is no raw material, the heart is not en
