The trade show, organised by IFEMA,took place from 14th to 16th Feb.2014.
Annually in March and September in Madrid, Spain International Footwear Fair has been successfully held 28 sessions. Its target market concentrated in Spain, Portugal and other Mediterranean countries, landlocked countries in North Africa and Europe. March 2009 exhibition area of 16,823 square meters, nearly 300 exhibitors, Europe accounted for 82% of the exhibitors, the Middle East and Africa accounted for 7% of the exhibitors, the rest of Asia accounted for less than 4% of the exhibitors; to be a professional audience of 9208 bits, where the Spanish mainland audience 7604, accounting for 82% of the number of visitors, we can see a large market potential in Spain until the Iberian peninsula footwear products.
The Madrid International Fashion Fair, with MODACALZADO+IBERPIEL, the International Footwear and Leather Goods Trade Fair, fulfilled the organiser’s objective of bringing clothing, footwear and accessory companies together under the same roof, effectively shaping the most important fashion showcase on the Iberian Peninsula. In total, over a period of three days the trade fair welcomed some 17,423 buyers. Of this number, 11% attended the event from 70 different countries. Portugal, Italy, France, Russia, Mexico and Poland were the countries that sent the largest numbers of trade buyers to MOMAD.
From Spain itself, Andalusia, Galicia, Castile-Leon, Catalonia, Madrid, the Valencian Region, Castile-La Mancha and the Basque Country were the regions that sent the largest numbers of buyers to the event.
Within an exhibition area measuring 16,000 square metres (58% corresponded to clothing and 42% to footwear and accessories), MOMAD METROPOLIS brought together some 1,300 Spanish and foreign clothing footwear and accessory companies with their latest ideas and collections for next Spring/Summer 2014 and, under the heading of immediate delivery ready-to-wear fashion, their collections for Autumn/Winter 2013.The exhibition itself was structured around market segment, style and moment of use, based on three wide-ranging sections: METRO, COSMO and READY.
