LEOPOLDO GIORDANO:interview With Advanced Custom Women Shoes Designer
LEOPOLDO GIORDANO：
Chloe Manager & Chief Designer Ladies Lines
Marc Jacobs Chief Designer, Ladies Line
Bruno Magli Chief Designer, Ladies Line
Leopoldo Giordano Chief Designer, Ladies Line
Kenzo Chief Designer, Ladies Line
Gerson machinery: Chinese senior apparel customization has not appeared for a long time, even more advanced custom footwear narrow niche, and in the end there is much potential in this area?
LEOPOLDO GIORDANO: China is a big country for luxury consumption, People began to buy luxury products in the beginning, but now some people start looking for real luxury is advanced custom personalized products. In fact, customized products suited to their personality is the real luxury product, it is very rare and may be just this one, so it is able to meet a large part of the rich people needs.
Gerson machinery: You worked in famous international luxury footwear companies, what attracted you to join a team of Chinese brands?
LEOPOLDO GIORDANO: In other countries, we still think Chinese fashion in copy or OEM stage, when the founder Linda learned Sheme to introduce international design team to do China’s luxury brand, I was shocked. In Italy, the creation of a luxury brand is not difficult, but it is very difficult in China. I was very moved.
Gerson machinery: We see these shoes, there are many advanced custom embroidery, Chinese frog(is an ornamental braiding for fastening the front of a garment that consists of a button and a loop through which it passes) and other Chinese elements, how do you deal with these Chinese-style design of fusion?
LEOPOLDO GIORDANO: Indeed, for Chinese traditional culture viewing angle and depth, I do not com[are to Chinese people , but whether Western culture or Eastern culture, beautiful things are interlinked. I think I will use the beautiful things about Chinese culture and will not be applied mechanically, will be using my own way to express my design, I think this is fit the combination of Chinese and Western cultures.
Gerson machinery:What is the difference Chinese consumers and European consumers ?
LEOPOLDO GIORDANO: Consumers are personalized, in Europe there are not going to buy something for their own consumers, there have very personal tastes of consumers in China, this is a personal taste issue. In terms of fashion, not necessarily every season’s fashion trends are suitable for you, but what you wear style Integration of with the whole person, that is the most fashionable and suitable.
Gerson machinery: What is the trend of 2013 women’s summer shoes? What are the recommendations?
LEOPOLDO GIORDANO: Shoes should fit its main personnel beautiful. Fashion is being driven by them, suitable for the image of yours, not to be swayed by fashion. This season’s fashion trends, to be with bright colors, such as lemon yellow, green, pink, etc.; in the structure, a small pointed shoes, thick heel, square heel. We see that fashion is a reincarnation.
