Footwear industry is a typical labor-intensive industries, in order to further control labor costs, the footwear industry from developed to developing countries, from areas of high labor costs, low labor costs to the regions. 1960s and 1970s, the world’s shoe center in Italy, Spain, 1980s shifted to manufacturing costs are relatively low in Japan, Taiwan, Korea and other places, to the 1990s, has shifted to lower production costs in Guangdong, zhejiang and other Chinese coastal areas.
Since 2004, with the rapid economic development in the southeast coastal areas and labor costs increased year by year, the domestic footwear industry emerged from the southeast coast to the western region the shift. Beginning in 2007, with China’s sustained and rapid economic development and labor costs rise, the world’s footwear has begun to Vietnam, India, Pakistan, Thailand and other countries with lower labor costs shift. We can see from the above data, the footwear industry in as labor costs rise and continuous occurrence of migration, while footwear brand has not been altered or changed hands. Therefore, many enterprises to gradually realize the development of the footwear is not true development of the footwear industry, but the real need is footwear brand building and development.So more and more shoes company have started to build their own brands in China .These brands shoes companies also use the high efficiency shoes machines to save labor cost.