China has become the world’s major powers footwear, footwear trading power, footwear consumer. After nearly two decades of rapid development, China’s footwear industry has accumulated a lot of problems, including exports prominent structural contradictions, lack of influential international brand, for lack of talent and talent pool. Especially in the post-crisis era, the international issues such as frequent trade friction, to the development of China’s footwear industry has posed a serious challenge.
Nevertheless, Chinese shoe with industry clusters, industrial chain, brand, and other areas, so still in the exuberant period of development.
In industry, the next five years, the Chinese market for high-quality raw leather, finished leather, high-end shoe and environmentally friendly chemical materials,high quality shoes machines demand will further increase; right shoe new technologies, new materials will be significant progress; product development and design levels will be a qualitative leap; domestic and international sales network will further improve, and gradually enter the international terminal market.
On the export side, will further adjust the export ratio, diversifying international market for high-end brand in China to provide a good working environment for OEM production in China to provide high-quality supply of raw materials and outstanding labor protection; higher value-added brands there will be a significant increase in exports, the industry’s export competitiveness further enhanced.
On the import side, along with China to expand domestic demand, encourage consumption policy implementation, as well as the expansion of the number of middle class and urbanization process accelerated, on good quality, new style, high-end shoes affordable consumer products will grow steadily.
