Most shoes manufacturer of Gerson machinery’s customers told Gerson that They feel the pressure is very great. Because shoes exports become more and more competitive. This pressure does not come from domestic rather Vietnam, India and other countries.
As China’s economic development, labor costs rise.The footwear industry shift to cheaper labor countries,therefore, China-made footwear products as soon as possible to implement the brand strategy, enhance the comprehensive competitiveness in order to response industry focus shifted challenges.
How to shift the focus of the industry remained after their own advantages, and has become the footwear industry faces a major challenge. But Gerson think that China-made footwear products are OEM-based, mainly to middle and low shoes, received very few profits.
In this regard, Gerson machinery think that chinese shoes manufacturers should learn from Italy, Korea lessons. Italy is now in the shoe, though not on the number of dominant, but due to the constant commitment to industrial upgrading and brand building, and its excellent footwear technology and brand continues to occupy the high-end world. South Korea, by contrast, in the 1980s, South Korea is the world’s shoe center, it has not been satisfied with the OEM, until the industrial advantages lost, South Korea still did not create any internationally known brands. Therefore, China’s footwear industry should accelerate the pace of industrial restructuring, the implementation of brand development strategy, strive to create a license from the OEM direction and only in the international arena to create their own brand, to build our network in order to maintain sustainable development.
